UX/UI · Design System

Decathlon

A new design system, rolled out in very little time, and a renewed app with no friction for its users.

RoleDesign Manager · UX · UI · Design System
Team4 people: design manager, UX and UI designers
Duration1 year
PlatformMobile app for iOS and Android, for Spain.
ProjectDeveloped at O2O Digital Strategy
The challenge

Upgrading the Decathlon app to today's design standards

Decathlon wanted to bring its iOS and Android mobile app up to date, align it with today's design standards and improve user engagement. They gave us a set of already defined User Stories to analyse and design and, in parallel, asked us for a roadmap for the product's future evolution. The challenge was to deeply renew an app that already had users without the change feeling like a break.

My role

Design team manager

As Design Manager I led a team of four people, myself included, in a role that combined managing the team with ownership of the design system. My job was to organise the design work so that development could move forward in parallel with us, and to keep the team aligned with Decathlon's goals throughout the year the project lasted.

Analysis and roadmap

A roadmap built to deliver in blocks

We started with a market analysis to spot features that could be brought into the app, taking advantage of the change we were about to make. With that in hand we defined a high-level strategic roadmap to guide the product's evolution over the following months.

We had to prioritise deliveries so that development could work in parallel with us. So we organised both the design system and the screens into blocks of sections, which we delivered as each one was closed. That way development was never left waiting and the project moved forward without bottlenecks.

Project slides: file structure, tasks, next steps and roadmap
Design system

A design system built on Vitamin

We didn't start from scratch: we took Vitamin, Decathlon's design system, as our base and adapted it to the app's needs. We mapped the whole app, developed the user stories and built the component library: we defined new components, organised the interfaces and redesigned the user flows. Building on Vitamin kept the app consistent with the rest of Decathlon's products and gave us speed.

Design system: colour styles, text fields and list items
Design

The whole app, with the new system

We redesigned the entire app using the component library we had built. Each block of screens reached development ready to implement and with components already tested, which kept the whole app consistent and sped up deliveries.

App screens: product list, loyalty points and profile
App screens: category, loyalty onboarding and favourites
Results

What we achieved

  • A new design system, rolled out in very little time.
  • A major change to the app without users feeling any friction.
  • Design and development working in parallel, thanks to delivery in blocks.

Gerardo
Daglio — Design Manager

Design Manager. I lead multidisciplinary teams in a role that combines management, design and research. 20+ years building digital products.

Turntable

About me

Gerardo Daglio, portrait

People . Product . AI

Design

I'm a Design Manager with more than 20 years in product design. At O2O Digital Strategy I lead a multidisciplinary team of 15 people across design, research and more.

I stabilised the design team and reduced turnover, made design and development work together in a faster, more dynamic way, and made research the foundation of every project. My role combines leading the team with design and research work.

Essentials

  1. 01 A Mustang guitar A Mustang
  2. 02 A notebook A notebook
  3. 03 A drum kit A drum kit
  4. 04 A pair of Converse sneakers A pair of Converse

Cases

Brands I have worked with

  • Decathlon
  • BBVA
  • Manchester City
  • Centre Obert d’Arquitectura
  • Trasmediterránea
  • Carrefour
  • McDonald’s
  • National Express
  • Adeslas
  • FC Barcelona
  • ONCE
  • Baleària
  • Vivaz
  • Grant Thornton
  • Gmp
  • Ametller Origen
  • Alsa
  • Meliá Hotels International

Disciplines

  • AI is the core engine of how I design. I bring its capabilities and tools into the whole process, from research and analysis to prototyping and iteration, to get further, faster. And I design with AI as a destination: products that converse, that live inside assistants and agents, and that adapt to each person.

GAIN
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MEDIUM
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My process

Problem analysis

    Work process
    Problem analysisMS
    Project proposalMS
    ResearchMS
    Idea & conceptMS
    DesignMS
    Testing & iterationMS
    AI designMS

    Experience

    2018— NOWO2O Digital Strategy

    Design Manager

    O2O Digital StrategyLeading a multidisciplinary team of 15 (design, research and more). Reduced turnover, brought design and development closer together and made research the base of every project. A role that combines team management with design and research.

    2012O2O Digital Strategy

    PRODUCT DESIGNER — O2O Digital Strategy, 2012–2018

    O2O Digital Strategy · 2012 — 2018

    Designing digital experiences, from concept to final graphic material.

    2011TELEFÓNICA

    PRODUCT DESIGNER — Telefónica, 2011–2012

    Telefónica · 2011 — 2012

    Mobile apps · Prototyping · Web design

    2010BBVA

    UX/UI DESIGNER — BBVA, 2010–2011

    BBVA · 2010 — 2011

    Web design · HTML, CSS & JS · Internal management platform

    2009DIPRO SL

    UX/UI DESIGNER — Dipro SL, 2009–2010

    Dipro SL · 2009 — 2010

    Web design · HTML, CSS & JS · Flash & ActionScript 2.0

    Education

    Illustrated vintage boombox
    • Product Management

      Crehana
    • UX Research & Strategy

      EDIT. Disruptive Digital Education
    • Master’s in Advertising Creativity

      Escuela Trazos
    • Fine and Visual Arts

      Escuela Nacional de Bellas Artes
    Illustrated guitar amplifier

    Contact — LET’S ROCK!

    G.DAGLIO — Designing to the end of the world