Research · UX/UI

BBVA + McDonald’s

ProjectDeveloped at O2O Digital Strategy as part of the design team
RoleLead Design Team, Researcher, UX Designer, UI Designer
BBVA + McDonald's case cover: license-plate recognition payment at McAuto
The challenge

Developing an automated license-plate payment prototype for McAuto

In partnership with BBVA and McDonald's, we developed a pilot for a new McAuto payment system: License Plate Recognition (LPR) payment.

Woman driving up to the McAuto
McDonald's restaurant
Research

Understanding drive-thru mechanics and customer touchpoints

Our first priority was understanding the drive-thru mechanics. We conducted on-site contextual research at a restaurant to observe employee workflows, vehicle frequency, the physical workspace, and the specific employee-customer interactions at each touchpoint.

Front of a McDonald's restaurant
Ideation

Optimizing drive-thru operations

We developed the service blueprint, mapping out employee operations and spatial navigation under two different conditions: high-traffic and low-traffic states.

Service blueprint diagram
Design

UI design

To conclude, we designed the interfaces for both the customer and employee apps, paying particular attention to the latter, as users would be in constant motion.

Employee app
Customer app

Gerardo
Daglio — Design Manager

Design Manager. I lead multidisciplinary teams in a role that combines management, design and research. 20+ years building digital products.

Turntable

About me

Gerardo Daglio, portrait

People . Product . AI

Design

I'm a Design Manager with more than 20 years in product design. At O2O Digital Strategy I lead a multidisciplinary team of 15 people across design, research and more.

I stabilised the design team and reduced turnover, made design and development work together in a faster, more dynamic way, and made research the foundation of every project. My role combines leading the team with design and research work.

Essentials

  1. 01 A Mustang guitar A Mustang
  2. 02 A notebook A notebook
  3. 03 A drum kit A drum kit
  4. 04 A pair of Converse sneakers A pair of Converse

Cases

Brands I have worked with

  • Decathlon
  • BBVA
  • Manchester City
  • Centre Obert d’Arquitectura
  • Trasmediterránea
  • Carrefour
  • McDonald’s
  • National Express
  • Adeslas
  • FC Barcelona
  • ONCE
  • Baleària
  • Vivaz
  • Grant Thornton
  • Gmp
  • Ametller Origen
  • Alsa
  • Meliá Hotels International

Disciplines

  • AI is the core engine of how I design. I bring its capabilities and tools into the whole process, from research and analysis to prototyping and iteration, to get further, faster. And I design with AI as a destination: products that converse, that live inside assistants and agents, and that adapt to each person.

GAIN
HIGH
MEDIUM
LOW
GAIN
HIGH
MEDIUM
LOW
GAIN
HIGH
MEDIUM
LOW

My process

Problem analysis

    Work process
    Problem analysisMS
    Project proposalMS
    ResearchMS
    Idea & conceptMS
    DesignMS
    Testing & iterationMS
    AI designMS

    Experience

    2018— NOWO2O Digital Strategy

    Design Manager

    O2O Digital StrategyLeading a multidisciplinary team of 15 (design, research and more). Reduced turnover, brought design and development closer together and made research the base of every project. A role that combines team management with design and research.

    2012O2O Digital Strategy

    PRODUCT DESIGNER — O2O Digital Strategy, 2012–2018

    O2O Digital Strategy · 2012 — 2018

    Designing digital experiences, from concept to final graphic material.

    2011TELEFÓNICA

    PRODUCT DESIGNER — Telefónica, 2011–2012

    Telefónica · 2011 — 2012

    Mobile apps · Prototyping · Web design

    2010BBVA

    UX/UI DESIGNER — BBVA, 2010–2011

    BBVA · 2010 — 2011

    Web design · HTML, CSS & JS · Internal management platform

    2009DIPRO SL

    UX/UI DESIGNER — Dipro SL, 2009–2010

    Dipro SL · 2009 — 2010

    Web design · HTML, CSS & JS · Flash & ActionScript 2.0

    Education

    Illustrated vintage boombox

    • Product Management

      Crehana

    • UX Research & Strategy

      EDIT. Disruptive Digital Education

    • Master’s in Advertising Creativity

      Escuela Trazos

    • Fine and Visual Arts

      Escuela Nacional de Bellas Artes
    Illustrated guitar amplifier

    Contact — LET’S ROCK!

    G.DAGLIO — Designing to the end of the world